Become the voice of our nation.

I help businesses, NGOs, the Israeli government, and the global Jewish community tell Israel’s story to the world.

LET'S GET STARTED

As a global expert in country branding, I know this is true for every nation.
As a proud citizen of Israel, I know how important this is for Israel.

In these historic times, we have the opportunity to rewrite our collective story and share it far and wide. Let’s get on the same page.

Every country has a story, and every one of us has the power to become the storyteller.

MORE ABOUT ME

For more than 15 years, I’ve been revolutionizing the way Israel brands itself to an international audience. As a sought-after public speaker and consultant, my mission is to empower you to do the same. I will give you the tools and insights you need to share the best Israel has to offer to the widest and most strategic audience.

Hi, I’m Joanna, and I’m passionate about how countries tell their stories to the world.

Featured

Clients

Ready to reintroduce Israel on a global scale?

How do countries market and sell themselves? How do they use social media to showcase their offering to targeted audiences? I speak in Israel and abroad about how to tell our country’s story in the digital era and how to manage Israel’s reputation in times of crisis.

Speaking

INVITE ME TO SPEAK

How can you tell a compelling narrative about Israel to your target audience? How can your business use its “Israeliness” to its advantage? I guide companies, non-profits, and government offices in developing effective strategies based on the principles of country branding, disruptive Israel advocacy, and digital engagement.

Consulting

WORK WITH ME

BUY MY BOOK

How can we get the next generation to care about Israel? What is old-school Israel advocacy getting wrong? In my best-selling book, Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era, I provide a clear strategy for how to reclaim global appeal for Israel, especially among millennials and Gen Z.

My Book

- Isaac Herzog, President of the State of Israel

“As the story of Jewish peoplehood continues to unfold, Joanna’s work offers a paradigm-shifting and creative approach to addressing some of the most acutely pressing questions facing the Jewish people today. Her book deserves to be widely read and meticulously applied.”

- Russell Robinson, CEO, Jewish National Fund USA

“Joanna Landau is the most powerful and engaging positive speaker on the circuit today. She has been a keynote speaker to large audiences and a facilitator of thought to select groups. She always offers a fresh, data-driven perspective in an entertaining way. I recommend her to surprise and delight your audiences, as she has done for us.”

- Dror Bin, CEO, Israel Innovation Authority

“From the very first interaction, Joanna exuded a level of professionalism that was truly remarkable. She is down-to-earth, dedicated to delivering exceptional results and truly cares about her clients. Most of all - she brings a fresh perspective that is invaluable!”

- Eden Dvir-Zano, Managing Director, EIT Hub Israel

“Joanna’s recent lecture to a group of European diplomats was nothing short of exceptional. In one of the most challenging periods for Israel, she captivated the audience, distilling the complexities of Israel's tech brand with remarkable clarity. What stood out the most was her ability to adapt her content on the spot to ensure it resonated deeply with the interests and concerns of the audience. Her professionalism, insight, and genuine understanding of our needs made the experience both engaging and impactful."

- Lori Palatnik, Founding Director of Momentum