Every nation’s reputation directly affects its security, legitimacy, and freedom of action.
Israel sits at the forefront of this challenge. It operates under constant global scrutiny, yet lacks a coherent national story.
But challenge also creates opportunity.
Israel has the tools to set a new standard for Reputational Security infrastructure – built on a compelling national brand, a “Digital Iron Dome” against online narrative warfare, and an effective crisis management strategy when needed.
I’m Joanna, and I’ve built my career around how nations shape their global reputation.
For more than 15 years, my work has focused on how Israel is seen on the world stage. As technology evolved and the stakes of global perception grew, my expertise expanded from country branding and public diplomacy to tactical crisis response in the aftermath of October 7 – and ultimately, to building the systems nations need to manage reputation strategically.
Featured
Clients
Explore the ideas shaping Reputational Security today
I speak in Israel and internationally about nation branding, narrative power, and the evolving field of Reputational Security. My talks explore how countries define their identity, compete for influence, navigate moments of crisis, and position themselves in a rapidly shifting global landscape – with Israel as a case study.
Speaking Engagements
In my Substack, REPUTATION NATION, I write about Israel’s global reputation through the lens of current events, media coverage, and new polling. I use what’s happening now to surface deeper patterns, blind spots, and strategic choices – and to consider how reputation can become a source of strength rather than vulnerability.
Thought Leadership
Reputational Security Lab
As Chair of the Board of Directors of the Abba Eban Institute for Diplomacy and Foreign Relations at Reichman University, I guide the strategic direction of the Institute’s Reputational Security Lab. The RSL advances how democracies shape, manage, and defend their reputation in an era of disinformation, AI-driven manipulation, and growing narrative threats.
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- Isaac Herzog, President of the State of Israel
“As the story of Jewish peoplehood continues to unfold, Joanna’s work offers a paradigm-shifting and creative approach to addressing some of the most acutely pressing questions facing the Jewish people today. Her book deserves to be widely read and meticulously applied.”
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- Russell Robinson, CEO, Jewish National Fund USA
“Joanna Landau is the most powerful and engaging positive speaker on the circuit today. She has been a keynote speaker to large audiences and a facilitator of thought to select groups. She always offers a fresh, data-driven perspective in an entertaining way. I recommend her to surprise and delight your audiences, as she has done for us.”
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- Dror Bin, CEO, Israel Innovation Authority
“From the very first interaction, Joanna exuded a level of professionalism that was truly remarkable. She is down-to-earth, dedicated to delivering exceptional results and truly cares about her clients. Most of all - she brings a fresh perspective that is invaluable!”
- Eden Dvir-Zano, Managing Director, EIT Hub Israel
“Joanna’s recent lecture to a group of European diplomats was nothing short of exceptional. In one of the most challenging periods for Israel, she captivated the audience, distilling the complexities of Israel's tech brand with remarkable clarity. What stood out the most was her ability to adapt her content on the spot to ensure it resonated deeply with the interests and concerns of the audience. Her professionalism, insight, and genuine understanding of our needs made the experience both engaging and impactful."
- Lori Palatnik, Founding Director of Momentum
“Joanna held the attention of hundreds of our participants as she masterfully engaged them in a new and effective way to present Israel post Oct 7th.”
- Donna Griffit, Corporate Storyteller and Pitch Alchemist for Start Ups, Best Selling Author
“Joanna is inspiration with a capital "I." In everything she does she instills faith, grace and charisma. There are those who dream and talk and there are those who simply "do." Joanna is of the second type. She is changing this country and the world one bit at a time, with integrity, drive and passion.”
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- Clare Dewhurst, Director, City Nation Place
“We have been delighted to include Joanna as a speaker at our City Nation Place Conference. She provides a critical and thoughtful approach to the practice and potential of place branding strategies and a professional approach to presenting and sharing her experience with the audience.”
- Lia Gat, Alumni community manager, Moshal Program Israel
“Joanna’s lecture was both enlightening and inspiring. Her unique point of view brought a fresh perspective and her ability to make complex topics accessible was particularly commendable. Bringing her expertise to our audience was a truly enriching experience, and we appreciate her commitment to empowering us with practical tools to contribute positively to the current situation in Israel.”
