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I help businesses, NGOs, the Israeli government, and the global Jewish community tell Israel’s story to the world.

Become the voice of our nation.

As a global expert in country branding, I know this is true for every nation.
As a proud citizen of Israel, I know how important this is for Israel. 

In these historic times, we have the opportunity to rewrite our collective story and share it far and wide. Let’s get on the same page.

Every country has a story, and every one of us has the power to become the storyteller.

For more than 15 years, I’ve been revolutionizing the way Israel brands itself to an international audience. As a sought-after public speaker and consultant, my mission is to empower you to do the same. I will give you the tools and insights you need to share the best Israel has to offer to the widest and most strategic audience.

Hi, I’m Joanna, and I’m passionate about how countries tell their stories to the world.



Ready to reintroduce Israel on a global scale?

How do countries market and sell themselves? How do they use social media to showcase their offering to targeted audiences?  I speak in Israel and abroad about how to tell our country’s story in the digital era and how to manage Israel’s reputation in times of crisis.


How can you tell a compelling narrative about Israel to your target audience? How can your business use its “Israeliness” to its advantage?  I guide companies, non-profits, and government offices in developing effective strategies based on the principles of country branding, disruptive Israel advocacy, and digital engagement. 


How can we get the next generation to care about Israel? What is old-school Israel advocacy getting wrong?  In my best-selling book, Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era, I provide a clear strategy for how to reclaim global appeal for Israel, especially among millennials and Gen Z.

My Book

- Isaac Herzog, President of the State of Israel

“As the story of Jewish peoplehood continues to unfold, Joanna’s work offers a paradigm-shifting and creative approach to addressing some of the most acutely pressing questions facing the Jewish people today. Her book deserves to be widely read and meticulously applied.”

- Russell Robinson, CEO, Jewish National Fund USA

“Joanna Landau is the most powerful and engaging positive speaker on the circuit today. She has been a keynote speaker to large audiences and a facilitator of thought to select groups. She always offers a fresh, data-driven perspective in an entertaining way. I recommend her to surprise and delight your audiences, as she has done for us.”

- Lori Palatnik, Founding Director of Momentum

“Joanna held the attention of hundreds of our participants as she masterfully engaged them in a new and effective way to present Israel post Oct 7th.”

- Dror Bin, CEO, Israel Innovation Authority

“From the very first interaction, Joanna exuded a level of professionalism that was truly remarkable. She is down-to-earth, dedicated to delivering exceptional results and truly cares about her clients. Most of all - she brings a fresh perspective that is invaluable!”

- Donna Griffit, Corporate Storyteller and Pitch Alchemist for Start Ups, Best Selling Author

“Joanna is inspiration with a capital "I." In everything she does she instills faith, grace and charisma. There are those who dream and talk and there are those who simply "do." Joanna is of the second type. She is changing this country and the world one bit at a time, with integrity, drive and passion.”

- Clare Dewhurst, Director, City Nation Place

“We have been delighted to include Joanna as a speaker at our City Nation Place Conference. She provides a critical and thoughtful approach to the practice and potential of place branding strategies and a professional approach to presenting and sharing her experience with the audience.”

- Lia Gat, Alumni community manager, Moshal Program Israel

“Joanna’s lecture was both enlightening and inspiring. Her unique point of view brought a fresh perspective and her ability to make complex topics accessible was particularly commendable. Bringing her expertise to our audience was a truly enriching experience, and we appreciate her commitment to empowering us with practical tools to contribute positively to the current situation in Israel.”

Together, we can present a new face of Israel to the world.

Don’t wait for someone else to tell Israel’s story. 

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