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As a global expert in country branding, I know this is true for every nation.
As a proud citizen of Israel, I know how important this is for Israel.
In these historic times, we have the opportunity to rewrite our collective story and share it far and wide. Let’s get on the same page.
Every country has a story, and every one of us has the power to become the storyteller.
For more than 15 years, I’ve been revolutionizing the way Israel brands itself to an international audience. As a sought-after public speaker and consultant, my mission is to empower you to do the same. I will give you the tools and insights you need to share the best Israel has to offer to the widest and most strategic audience.
Hi, I’m Joanna, and I’m passionate about how countries tell their stories to the world.
