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Hi, I'm Joanna

My mission is to empower you to share the best Israel has to offer.

Today, it’s clearer than ever that people need an emotional connection with Israel that goes beyond agreeing with its policies.

As a best-selling author, speaker, and consultant, I provide government agencies, businesses, NGOs, and community leaders with strategic guidance and tools from the fields of country branding, influencer marketing, and evidence-based advocacy. Together, we can transform Israel’s global reputation! 

I’m an expert in country branding, passionate about Israel, and fascinated by the nexus between the two.

I’m a Cambridge-educated lawyer and entrepreneur who is deeply dedicated to positively disrupting the way the world feels about Israel. For over 15 years, I’ve used place branding techniques, social media, and the sciences of influence and persuasion to highlight Israel’s competitive advantages to strategic global audiences.

In 2011, I founded Vibe Israel, a Tel-Aviv based NGO that generated over a billion positive mentions about Israel online. The organization was recognized as a finalist for both the “Best Use of Social Media'' and “Best Use of Data” awards from City Nation Place, a prestigious global forum of place branding experts. In 2023, I published the best-selling book, “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era,” which presents a strategy for reclaiming global appeal for Israel, especially among Millennials and Gen Z. 

Since October 7, 2023, I’ve been consulting government offices, Jewish organizations abroad, and Israeli war rooms on how to effectively counter the anti-Israel narrative on social media and offline.

I’m a director of Tel Aviv Global & Tourism, a governor of Tel Aviv University, an advisor to the Global Jewry initiative, and a member of the International Education Committee of Taglit-Birthright. In 2022, I received the Forum Dvorah Award for Foreign Policy, and in 2017, I was chosen by Forbes Israel as one of the 50 Most Influential Women in Israel.

Born in London and raised in Israel, I live in Tel Aviv with my husband, 3 children, and 2 dogs.

“As the story of Jewish peoplehood continues to unfold, Joanna’s work offers a paradigm-shifting and creative approach to addressing some of the most acutely pressing questions facing the Jewish people today. Her book deserves to be widely read and meticulously applied.”

- Isaac Herzog, President of the State of Israel

“Joanna Landau is the most powerful and engaging positive speaker on the circuit today. She has been a keynote speaker to large audiences and a facilitator of thought to select groups. She always offers a fresh, data-driven perspective in an entertaining way. I recommend her to surprise and delight your audiences, as she has done for us.”

- Russell Robinson, CEO, Jewish National Fund USA

“We have been delighted to include Joanna as a speaker at our City Nation Place Conference. She provides a critical and thoughtful approach to the practice and potential of place branding strategies and a professional approach to presenting and sharing her experience with the audience.”

- Clare Dewhurst, Director, City Nation Place

“Joanna is inspiration with a capital "I." In everything she does she instills faith, grace and charisma. There are those who dream and talk and there are those who simply "do." Joanna is of the second type. She is changing this country and the world one bit at a time, with integrity, drive and passion.”

- Donna Griffit, Corporate Storyteller and Pitch Alchemist for Start Ups, Best Selling Author

My Book





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