Through inspiring storytelling, data-driven research, and innovative ideas, I offer a fresh perspective on the unique challenges Israel faces when marketing itself internationally - along with the hidden opportunities for success. The topics may be heavy, but my lectures are not. I know how to engage, delight, and motivate my audience to action.
Keynotes that shine a new light on how to shape Israel’s global reputation.
SPEAKING
With over 15 years of experience in the field, I know how to tell the stories, package the data, and ask the questions that create a radical shift in how people promote Israel to strategic global audiences.
Whether you represent an academic institution, a government agency, a business network, or a Jewish community abroad, I can empower every person in your organization to become a positive, proud, and effective brand ambassador for Israel. I speak in English and Hebrew, online and in person, in Israel and around the world.
Bringing the latest strategies in country branding and digital engagement to every audience.
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40 min presentation + QA
Imagine all the countries in the world lined up like products on a shelf at the supermarket. Why would a consumer choose yours? In this introduction to the fascinating field of country branding, we’ll discuss what makes a brand work and how this applies to countries. We’ll look at case studies from around the world, with a specific emphasis on how Israel can and should market itself to a global audience.
Welcome to the Supermarket of Nations:
How Countries Market and Sell Themselves
MY LECTURE TOPICS
(1 of 4)
40 min presentation + QA
After a brief overview of how countries brand themselves to the world, dive into the evolution of Israel's innovation brand, from when it all started in the 1960's through "Startup Nation", and now, "Impatient Innovation". This lecture explores the unique challenges Israel faces in maintaining its global tech prominence, especially after October 7, including increased competition and geopolitical tensions. We'll end with an array of opportunities Israel has to leverage its tech prowess to even greater heights.
The Innovation Brand of Israel:
Challenges and Opportunities
MY LECTURE TOPICS
(2 of 4)
30-40 min presentation + QA
For Millennials and Gen Z, the line between social media and real life is basically non-existent. So if we want to make sure Israel matters to the next generation, all our efforts need to be focused online. In this eye-opening lecture, based on my book, Ethical Tribing, we will explore to what extent young people’s opinions are shaped by social media and why traditional approaches to Israel advocacy are irrelevant to them. I’ll lay out an effective strategy to turn this often-apathetic audience into ardent advocates of Israel.
New Paradigms for New Times:
Engaging the Next Generation with Israel in the Digital Era
MY LECTURE TOPICS
(3 of 4)
25-30 min presentation + QA
October 7 changed everything, so shouldn’t the way we do Israel advocacy also change? In this timely lecture, I’ll lay out the new rules for effective Israel advocacy through a data-driven communications strategy based on international public opinion polls and perceptions of Israel. We’ll look at what our collective objective as pro-Israel advocates should be, which target audiences we can and should focus on to be the most effective, and what messaging works with them. I’ll leave you with a strategic outlook and practical tips and tricks on how to leverage online platforms and persuasive conversations to the benefit of Israel and the Jewish people.
Welcome to the New Normal:
A New Strategy for a Post-October 7 Reality
MY LECTURE TOPICS
(4 of 4)
“Joanna Landau is the most powerful and engaging positive speaker on the circuit today. She has been a keynote speaker to large audiences and a facilitator of thought to select groups. She always offers a fresh, data-driven perspective in an entertaining way. I recommend her to surprise and delight your audiences, as she has done for us.”
- Russell Robinson, CEO, Jewish National Fund USA
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“Joanna’s recent lecture to a group of European diplomats was nothing short of exceptional. In one of the most challenging periods for Israel, she captivated the audience, distilling the complexities of Israel's tech brand with remarkable clarity. What stood out the most was her ability to adapt her content on the spot to ensure it resonated deeply with the interests and concerns of the audience. Her professionalism, insight, and genuine understanding of our needs made the experience both engaging and impactful."
- Eden Dvir-Zano, Managing Director, EIT Hub Israel
“Joanna is an outstanding public speaker - we have hosted her on numerous occasions, with audiences large and small, and she always delivers thought-provoking, entertaining and inspiring presentations. Her passion and expertise shine through every time.”
- Talia Rymon, Head of Marketing Program, Head of Mentoring Program, Reichman University
“We have been delighted to include Joanna as a speaker at our City Nation Place Conference. She provides a critical and thoughtful approach to the practice and potential of place branding strategies and a professional approach to presenting and sharing her experience with the audience.”
- Clare Dewhurst, Director, City Nation Place
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“Joanna held the attention of hundreds of our participants as she masterfully engaged them in a new and effective way to present Israel post Oct 7th.”
- Lori Palatnik, Founding Director of Momentum
“Joanna gave a spectacular presentation which reflected her extraordinary social media and technology knowledge and skills. She introduced a new, very appealing, and relatable way to present Israel to this generation and future generations. Everyone in my congregation who participated absolutely loved it!”
- Rabbi David Steinhardt, B’nai Torah Congregation
My Lecture Topics
Imagine all the countries in the world lined up like products on a shelf at the supermarket. Why would a consumer choose yours? In this introduction to the fascinating field of country branding, we’ll discuss what makes a brand work and how this applies to countries. We’ll look at case studies from around the world, with a specific emphasis on how Israel can and should market itself to a global audience.
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40 min presentation + QA
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For Millennials and Gen Z, the line between social media and real life is basically non-existent. So if we want to make sure Israel matters to the next generation, all our efforts need to be focused online. In this eye-opening lecture, we will explore to what extent young people’s opinions are shaped by social media and why traditional approaches to Israel advocacy are irrelevant to them. I’ll lay out an effective strategy to turn this often-apathetic audience into ardent advocates of their homeland.
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30-40 min presentation + QA
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It’s no secret that Israel is fighting an uphill battle for its legitimacy on TikTok, Instagram, and X (Twitter). But there’s nothing a keyboard warrior like yourself can’t fix, #amirite? In this practical lecture, I’ll explain how social media platforms and algorithms work, why we’re losing the online war, and what we can do about it. From using influencers and hashtags to dealing with anti-Israel trolls and engaging the silent scrollers, you’ll walk away with a simple strategy for how to increase those positive likes, comments, and shares for Israel.
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30-40 min presentation + QA
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This can be either a stand-alone lecture or one of a 3-part series on effective Israel advocacy in times of crisis.
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When trying to win hearts and minds for Israel, how do you know what narrative will work? In this nuanced lecture, we’ll discuss how effective Israel advocacy depends on having a thorough understanding of your target audience. Based on demographic data, psychographic segmentation, and Design Thinking, I’ll break down the global audience into distinct “consumer” profiles and explain the key messaging that resonates with each one.
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30-40 min presentation + QA
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This can be either a stand-alone lecture or one of a 3-part series on effective Israel advocacy in times of crisis.
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During war, we’re in a state of emergency and crisis management. But what happens when the dust settles? In this strategic lecture, we’ll discuss what we need to do today in order to rebuild Israel’s brand tomorrow. How can we make sure that people will continue to visit Israel, invest in Israeli companies, buy Israeli products, relocate to Israel for work, and make aliyah? And how can we be better prepared for the next crisis?
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40 min presentation + QA
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