Whether you’re a business marketing an international conference in Israel, a cultural organization promoting an Israeli event abroad, a government agency representing Israel on the global stage, an influencer promoting a social media campaign, or an Israel-related non-profit trying to increase your impact, I can help you develop a strategy that will speak to your target audience.
Customized consulting designed to leverage Israel’s competitive advantages for your success.
CONSULTING
I guide organizations through an in-depth ideation process based on the principles of country branding, digital engagement, and disruptive Israel advocacy (if needed). Regardless of the size of your project or organization, you will walk away with new ideas and an effective strategy that promotes the aspects of Israel that benefit you, your target market - and, of course, Israel.
How does it work?
MY 4-STEP PROCESS
4. Map potential blindspots
3. Identify opportunities for success
2. Map potential blindspots
1. Review your current strategy
1.
Who are you trying to reach? What are you trying to say? What are you getting right? What’s not working?
Review your current strategy
2.
What challenges are you up against? Is your messaging consistent? Are you connecting to the right audiences?
Map potential blindspots
3.
What aspects of Israel resonate with your audience? Where can you best reach them?What partners can help you achieve your goals?
Identify opportunities for success
4.
I will provide you with the strategic narrative,
networking connections, and practical tools you need to frame Israel for your unique audience.
Develop an effective strategy
Are you trying to attract foreign participants to your business conference, cultural exhibition, or lifestyle tour in Israel? Is your brand trying to figure out how Israel fits into its messaging? Do you need guidance for a pro-Israel advocacy project you’re about to launch?
We’ll do a quick-but-thorough one-time review of your goals, audience, and current challenges in order to give you a clear and effective way forward.
Pricing structure: Hourly rate, typically 2-3 hours
Zoom-in on Zoom
Pick My Brain
(1 of 3)
MY SERVICES
Is your Israeli company developing a website geared at a global audience? Is your local cultural organization planning an international event? Are you looking for strategic partners in Israel and abroad to expand the reach of your non-profit? Are you a Jewish community seeking advice on how to engage your Next Gen?
We’ll deep dive into your unique offerings and target market to develop a comprehensive strategy that highlights Israel’s competitive advantages and leverages your success.
Pricing structure: Monthly retainer agreement
Audit Service
Let's Team Up
(2 of 3)
MY SERVICES
Do you represent an Israeli government agency that promotes international tourism or economic development? Are you a concerned philanthropist who wants to shape Israel’s reputation on a major scale? Do you represent a region or city in Israel that could use better international branding and reputation management?
I will be your Project Lead, and together with a team of select local and global advisors that I’ll put together, I will guide you through a comprehensive place branding process. We’ll explore what your target audience currently thinks, how you want them to feel when they interact with Israel or your region, and how to make that happen.
Pricing structure: To be determined depending on the scope of your project
Bespoke Consulting
Take It To The Next Level
(3 of 3)
MY SERVICES
“Joanna is inspiration with a capital "I." In everything she does she instills faith, grace and charisma. There are those who dream and talk and there are those who simply "do." Joanna is of the second type. She is changing this country and the world one bit at a time, with integrity, drive and passion.”
- Donna Griffit, Corporate Storyteller and Pitch Alchemist for Start Ups, Best Selling Author
“From the very first interaction, Joanna exuded a level of professionalism that was truly remarkable. She is down-to-earth, dedicated to delivering exceptional results, and truly cares about her clients. Most of all - she brings a fresh perspective that is invaluable!”
- Dror Bin, CEO, Israel Innovation Authority
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“Joanna is inspiration with a capital ‘I’. In everything she does, she instills faith, grace and charisma. There are those who dream and talk, and there are those who simply "do." Joanna is of the second type. She is changing this country and the world one bit at a time - with integrity, drive, and passion.”
- Donna Griffit, Corporate Storyteller and Pitch Alchemist for Start Ups, Best Selling Author
I guide organizations through an in-depth ideation process based on the principles of country branding, digital engagement, and disruptive Israel advocacy (if needed). Regardless of the size of your project or organization, you will walk away with new ideas and an effective strategy that promotes the aspects of Israel that benefit you, your target market - and, of course, Israel.
How does it work?
1.
Who are you trying to reach? What are you trying to say? What are you getting right? What’s not working?
Review your current strategy
2.
What challenges are you up against? Is your messaging consistent? Are you connecting to the right audiences?
Map potential blindspots
3.
What aspects of Israel resonate with your audience? Where can you best reach them?What partners can help you achieve your goals?
Identify opportunities for success
4.
I will provide you with the strategic narrative,
networking connections, and practical tools you need to frame Israel for your unique audience.
Develop an effective strategy
MY 4-STEP PROCESS
