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Insights from the book, The Coddling of the American Mind

I believe strongly that the cardinal rule of branding, influence and persuasion is to KNOW YOUR AUDIENCE. Understanding the Next Gen is crucial if we want to know how to approach them about Israel, as the war rages on with Hamas.

So I decided to read the book "The Coddling of the American Mind", by Greg Lukianoff and Jonathan Haidt– which I truly believe is a game-changer for comprehending this generation (you can buy it on Amazon here). There's also a whole accompanying website.

Because sharing is caring, I crafted a summary intertwining key findings by the authors with real-life examples from the controversial topic of Israel on campus. Let's bridge the gap together!

If you prefer to download the presentation, click on the button below.

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